Driving Value Through Analytics & AI

Strategy Consultant & Data Scientist providing analytical clarity to unlock multi-million pound impact in mission-critical environments

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Adriaan van Heerden

Value doesn't live in spreadsheets. It comes from decisions grounded in clear analysis.

I bridge technical intricacy and commercial reality. With experience in multifaceted NHS transformation and advanced analytics, I don't just build models—I cultivate clarity that leaders can act on.

Background: I’ve spent 20+ years driving high-impact outcomes through evidence-based transformation—from system-wide NHS programmes to commercial margin expansion and strategic value creation.

My PhD in moral philosophy from Cambridge University trained me to deconstruct complex challenges with absolute rigour. I translate that intellectual discipline into commercial impact, focusing on what actually matters: helping leaders make better, data-backed decisions in high-stakes environments.

Who I work with: SMEs (£10m-£100m turnover) and public sector organisations facing complex, high-consequence decisions.

I work well with leaders who:

  • Value clear thinking over the convenience of quick, superficial answers.
  • Seek strategic logic and the clarity required to move beyond standard reporting.
  • Demand analytical rigour delivered in plain, commercially-focused language.
  • Appreciate direct counsel and an honest appraisal of the evidence.

How I work:

  • Strategic Consultation: An initial discussion to explore your challenges and ensure a strong alignment of expertise.
  • Scoping & Definition: Developing a clear project roadmap, including transparent timelines and investment levels.
  • Collaborative Engagement: Driving the project forward through regular communication and deep-dive working sessions.
  • Executive Delivery: Providing board-ready analysis and pragmatic, implementation-focused recommendations.
106% Retail Profit Growth Opportunity Identified
£460M+ Total Public Sector Savings Identified
£373M Business Cases for NHS Facilities
68% Reduction in Wait Times (Cardiac Surgery)
PhD Cambridge University Trained to deconstruct complex problems with absolute rigour, challenge assumptions, and translate findings into decisive action for stakeholders at every level.

Featured Work

Retail Optimisation

Doubling Profitability through Geospatial Targeting and Market Capture

The client possessed 34 months of sales data but lacked the strategic insight to stop a 21% seasonal decline. Using Geospatial Targeting, Price Elasticity Modeling and Customer Lifetime Value analysis, I identified a roadmap to double annual profits.

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£9.9M
Additional Profit Opportunity Identified
106%
Projected Growth in Valuation
£1.45M
Saved by Stopping Bad Discounts
Estate Performance Optimisation

£460M Estate Rationalisation Opportunity

Poor historical activity data made it difficult to quantify the true scale of inefficiency or identify actionable opportunities for improving NHS estate utilisation. I developed a data-driven methodology to evaluate estate utilisation and identify rationalisation opportunities.

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£300M
Capital Disposal Opportunity
£160M
Annual Recurring Saving on Management & Maintenance Costs
£460M
Total Savings Opportunity to Reinvest in Other Facilities
Strategic Patient Flow Optimisation

68% Reduction in Waiting Times for Cardiac Surgery

Two major NHS organisations were failing to meet national targets for cardiac surgery. I applied a rigorous demand-and-capacity modelling approach to re-engineer the clinical workflow and established a performance monitoring regime that successfully reduced average wait times by 68%.

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68%
Reduction in Waiting Times
£400k
Annual Recurring Saving on Hospital Stays
~1,150
Acute Bed Days Released Per Year For Other Patients

Services

Specialised engagements for SMEs (£10m-£100m) and Public Sector organisations.

The Strategic Data Audit

  • Data landscape assessment & quality evaluation
  • Performance diagnostics across key metrics
  • Opportunity identification & prioritisation
  • Executive summary with actionable insights

Outcome: Clear understanding of where value is being created—and where it's being lost.

Growth Opportunity Analysis

  • Complete sales & profitability analysis
  • Customer behaviour & retention opportunities
  • Product/service portfolio optimisation
  • Prioritised action plan with financial impact

Outcome: Actionable roadmap with quantified profit opportunities and implementation priorities.

AI Strategy & Adoption

  • Opportunity assessment
  • Readiness evaluation
  • Solution recommendations
  • Implementation planning

Outcome: Realistic AI strategy that delivers value without unnecessary complexity.

Schedule a Consultation

Schedule a Strategic Consultation

Ready to uncover hidden value in your data? Let’s discuss how analytical rigour can address your specific commercial or operational challenges.

Or email directly: adriaan@adriaanvanheerden.co.uk